“You are rich if money you refuse tastes better than money you accept.” If I’d plucked this from Nassim Taleb’s The Bed of Procrustes last year I would have thought about the FIRE movement. It’s full of people who have tasted, or hope to taste, the sweet freedom that comes from kissing the corporate world goodbye.

Now, I relate these words to my switch to ESG funds as an investor. Tobacco companies may be profitable but being the incremental owner of one leaves a bad taste in the mouth. Refusing to accept the money that comes from Big Tobacco’s stock dividends tastes better. In that way, I’m rich.

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